Publicity material 101-08070000

This document outlines information about the promotion of external departments' and organisations' products and services via publicity material.

Types of publicity material

From time to time Services Australia is asked to promote other government and community initiatives by displaying products in our service centres.

For example, the display of products from Workforce Australia providers which have been contracted by the Department of Employment and Workplace Relations to provide employment services to registered job seekers.

However, service centre Managers and Service Leaders also have the discretion to display publicity and advertising material for other service providers, including employment agencies which are not Workforce Australia providers.

Considerations

The following factors should be taken into consideration before deciding to display promotional material for any service providers:

• Promotional material displayed for an organisation not funded by the Australian Government should not adversely affect a funded organisation who is competing for a share in the same market, for example it may be appropriate to display material about assistance that is not offered by a local Workforce Australia or other funded organisation
• Bias must be avoided where more than one organisation wishes to display its material
• The promotional material should not be displayed in a way to give job seekers the impression that their attendance at such an employment agency will meet their mutual obligation requirements
• Services Australia takes no responsibility for customers self selecting to attend such an agency and does not assess or connect them to that service
• Posters should be no larger than A4-sized, not contain any negative references to other programs and emphasise that participation is voluntary. Handouts should be ready folded by the organisation to fit the standard display racks. Services Australia takes no responsibility for version control or removal of out of date leaflets for non funded providers
• The agency is actively working to reduce the amount of printed products in its promotional and communication activity in favour of digital and other solutions. For more information, contact the Programs Information Branch

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